Unlock beauty industry insights with our consulting services, where innovation meets expertise to redefine success within a crowded market. We’re driven by white space strategies, data and cutting-edge solutions tailored uniquely for you.

About

Maggie Mullaney is a beauty industry leader with a proven track record of transforming ideas into category-defining product and brand launches. With an expertise in brand development, product innovation, go-to-market execution, market research and trend reporting, her focus is to create new revenue opportunities through white space analysis.

Simply put: the beauty industry is a crowded, saturated market. Our goal is to make your brand and products stand out against the competition in a meaningful, brand right way, and succeed, wildly.

Beauty clients include Batallure Beauty (Derek Lam 10 Crosby, Elizabeth & James, European Wax Center, Kendra Scott, Varsity Beauty, Ash by Ashley Benson, and Thirteen Lune) and hi-BB, an ai-powered beauty platform and tech startup.

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